Research shows that more than 87% of guests will visit a hotel's website before making the decision to book.
-Hospitality Net
It's time to stand out from the crowd
Don't miss out on bookings because your hotel website doesn't showcase the story you want to tell. You have about 11 seconds to capture a guest's attention and guess how you do that? Yup, by placing emotionally driven copy at the forefront of your website!
Hotel Copywriting
Services
Website Copywriting
Timeline - 4-6 weeks
Investment - $2,500
This hospitality website copywriting package is for those who:
- Need to dust off their website with a copy refresh because their website visit to booking ratio could use some work
- Have a new property and want to put their best foot (or should I say story) forward from the start
- Are tired of getting lost in the scroll and want an SEO-minded upgrade so you can stand out as one of the best boutique hotels or bed and breakfasts in the area
What's included?
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In-depth questionnaire for you to get down to the nitty gritty of your brand, your ideal guest and the story you want to tell.
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A 60-minute strategy call to go over your questionnaire and define your story even more, so that I have everything I need to get started!
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In-depth industry and destination area research
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4-5 pages of website copy
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2 revision rounds within 30 days of 1st draft
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Wireframe copy delivery to easily plug into your website
Email Copywriting
Timeline - 1-2 Weeks
Invesetment starts at $1200
This package is for you if:
- You struggle with consistency
- You know you should be segmenting your list, but don't have time to create the right messaging
- You have an email list, but as far as guests are concerned...crickets
What's included?
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3 email welcome sequence + 1 post guest follow up email
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All emails include (2) subject lines and (2) pre-header text options for A/B testing preferences, body copy and call to action.
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1 revision round to make everything just right
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Image sourcing and design not included.
Social Media Captions
Timeline - 5-7 Days
Investment - $250
Beautiful photos are great, but if someone doesn't know what they're looking at, what's the point?
My most popular package is a monthly refresh. I send over a social media strategy questionnaire and you send it back with up to 20 photos to work with.
I will then deliver an organized file of copy to go along with each photo. All you have to do is copy & paste into your social management system and you're good to go.
*We also offer social media management services
** Are you within 3 hours of Raleigh? Ask us about our short form video production services
Property/Room Descriptions
92% of travelers are more likely to book accommodations that post detailed property descriptions and photos.
Timeline - 5-7 Days
Descriptions start at $100*
What's included?
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(1) up to 250 word property or room description
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1 revision round to make it just right
*Description packages of 3 or more can be packaged at a discounted rate. Get in touch for a custom quote
